introducing the baby experience
Our experience and how we can help you
We are a creative, evolving partnership offering support all the way from pregnancy through to early childhood. People find us fun to be with, pragmatic and genuine.
We are trusted, realistic and science-based. Our mission is to help you enjoy the transition to parenthood in ways that benefit you and your little one(s).
We are the empathetic, practical “fairy godmother” in your life, offering reassurance and validation while helping you build skills for a lifetime of strong family relationships.
A little bit about Lou and Sarah
Lou Toosey
Co-founder & CEO The Baby Experience Ltd, NCT Breastfeeding Counsellor, Holistic Sleep Coach, NCT antenatal teacher and NCT trained birth and postnatal doula, Baby Massage Teacher
I am a mother of two young adult sons and live in Acton with my husband. I have been an NCT Doula since 2017 and an NCT Antenatal Teacher since 2011 and recently qualified as an NCT Breastfeeding Counsellor. I am also a peer breastfeeding counsellor at Imperial Trust Maternity Hospital Queen Charlotte’s in Hammersmith.
As an antenatal teacher I have supported hundreds of parents to birth and parent with confidence and in their own individual ways. As a doula I have attended many births at both at home, in hospital, planned and un-planned caesarean births, multiple births and I have worked with many diverse families and with unique situations. I am kind, goodhumoured and resourceful, and have the skills and experience to support women and their partners during the exciting but often challenging process of labour and birth.
People say I have a “way” with babies who seem to like the way I hold them, talk, interact and find out about them, and I am never embarrassed to sing and play with them. I hope to help parents decode their babies, and be kind to themselves as they learn exactly what works for them.
I am an active Member of Chelsea Westminster and Middlesex hospital Maternity Voices Partnership working to improve the experiences of women birthing at these units.
I am fluent in French and Spanish. When I get any spare time then you might find me at bootcamp in Acton Park, or baking, reading and restoring antiques.
Sarah Johnson
Co-founder & CEO The Baby Experience Ltd, NCT breastfeeding counsellor, Holistic Sleep Coach, Wise Hippo hypnobirthing practitioner, recognised birth and postnatal doula (Doula UK, Nurturing Birth) and NCT antenatal teacher
I’m a mum of four and proud grandmother of three little ones. I started doula-ing way back in 2004.
After a first career as a national newspaper journalist and author of 3 parenting books, I decided to focus on my passion for supporting other parents through the childbirth journey and beyond. I believe all women deserve a positive birth experience and that all parents can learn to feel confident and to enjoy their parenting.
The doula journey led me to teach hypnobirthing, which I value for the empowering skills it gives women, and to become a National Childbirth Trust antenatal teacher.
I’m a complete geek when it comes to absorbing new learning and research - Lou says I always have some kind of study programme on the go! - which is why in recent years I have added qualifications including National Childbirth Trust Breastfeeding and Postnatal Support, the Body Ready Method and Lyndsey Hookway’s Holistic Sleep Coach programme to Level 6, the top level.
I live with my husband and beloved cockapoo Merlin in Shepherds Bush, West London where I also offer pro bono infant feeding support for Family Champions.
