introducing the baby experience
meet us on instagram
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meet us on instagram 〰️
Our experience and how we can help you
We are a creative, evolving partnership offering support all the way from pregnancy through to early childhood. People find us fun to be with, pragmatic and genuine.
We are trusted, realistic and science-based and are here to help you enjoy the transition to parenthood. We do not make extravagant promises or recommend harsh methods.
We are the empathetic, practical “fairy godmother” in your life, offering reassurance and validation while helping you build skills for a lifetime of strong family relationships.
A little bit about us - we look forward to meeting you!
Lou Toosey
Co-founder & CEO The Baby Experience Ltd, Holistic Sleep Coach, NCT antenatal teacher and doula, Baby Massage Teacher
I am a mother to two boys in their late teens and live in Acton with my husband and our cat. I have been an NCT Doula since 2017 and an NCT Antenatal Teacher since 2011. I am a qualified Infant Sleep Consultant (Lindsey Hookway Holistic Sleep Coaching) and an experienced baby Massage teacher (IAIM) running regular courses and one to one sessions. I am also currently training as an NCT Breastfeeding Counsellor.
As an antenatal teacher I have supported hundreds of parents to birth and parent with confidence and in their own individual ways. As a doula I have attended many births at both at home, in hospital, planned and un-planned caesarean births, multiple births and I have worked with many diverse families and with unique situations. I am kind, goodhumoured and resourceful, and have the skills and experience to support women and their partners during the exciting but often challenging process of labour and birth.
People say I have a “way” with babies who seem to like the way I hold them, talk, interact and find out about them, and I am never embarrassed to sing and play with them. I hope to help parents decode their babies, and be kind to themselves as they learn exactly what works for them.
I am an active Member of Chelsea Westminster and Middlesex hospital Maternity Voices Partnership working to improve the experiences of women birthing at these units.
I am fluent in French and Spanish. When I get any spare time then you might find me at bootcamp in Acton Park, or baking, reading and restoring antiques.
Sarah Johnson
Co-founder & CEO The Baby Experience Ltd, Holistic Sleep Coach, Wise Hippo hypnobirthing practitioner, recognised birth and postnatal doula (Doula UK, Nurturing Birth) and NCT antenatal teacher
I’m a mum of four and proud grandmother of Alfred and Natalia (who features a lot on our Instagram feed). I’m probably one of the most experienced doulas in London as I started back in 2004.
After a first career as a national newspaper journalist and author of 3 parenting books, I decided to focus on my passion for supporting other parents through the childbirth journey and beyond. I believe all women deserve a positive birth experience and that all parents can learn to feel confident and to enjoy their parenting.
The doula journey led me to teach hypnobirthing, which I value for the empowering skills it gives women, and to become a National Childbirth Trust antenatal teacher.
I’m a complete geek when it comes to absorbing new learning and research - Lou says I always have some kind of study programme on the go! - which is why I chose to take Lyndsey Hookway’s Holistic Sleep Coach programme to Level 6, the top level, I’m a Body Ready Method pro and I’m now studying to be a breastfeeding counsellor for the National Childbirth Trust.
I live with my husband and a changing cast of boomerang offspring in Shepherds Bush, West London and can often be found on Wormwood Scrubs Common with my dog, Merlin.
